Pete Gibson

Five Time Award Winning CIO


Transformational technology executive with history for improving business, conducting major turnarounds and innovative solutions
• Record of success as CIO, CTO and COO across different industries worldwide
• Solves complex business problems by identifying and leveraging technologies, processes, and people
• Focused on developing and executing strategies that drive business revenue and promote growth
• Proven ability to create and implement strategic systems and solutions as well as new products and services

Pete Gibson, an executive leader with a solid record of success leveraging technology, improving operations, and developing high-performing teams globally, earned a reputation during his 28-year career for realigning organizations to increase business profitability, improve value, grow revenue, and drive down costs while improving overall operating efficiency.

He has managed resources for maximum revenue, growth, and productivity in a diverse field of business environments including Fortune 100 companies, start-ups, franchisors and research and development and government organizations.

Gibson has led organizational change from multiple C-level posts, having directed six large technology organization turnarounds, improving overall company revenue by up to 31 percent and reducing costs as much as 30 percent.

He is known as an approachable and personable leader with a history of strong employee retention. His business credo is, “Technology in business is as much about motivating employees for optimal performance as it is about creating innovative products that work.”

Pete was recently the CIO for Friendly’s and Johnny Rockets Restaurants brands where he led the technology and digital transformation efforts. Through his efforts and the technology his teams implemented. the organization only lost 35% of revenue YOY with all dining rooms closed and limited drive thru against an industry standard of 82% during Covid-19. He is also the founder of Datlytics, the leading AI, predictive analytics and business intelligence company for the travel, tourism, and leisure industry.

Before his current roles, Gibson spent two years in China where he served as chief operating officer, chief information officer and chief technology officer for Bleum Inc., a Shanghai-based global business and information technology services outsourcing company, where he managed an 800-member team that provided mission-critical system development and operations for Fortune 250 organizations including Disney, Wal-Mart, Estee Lauder, Millennium Hedge Fund, Agilysys, Amada and Carl Zeiss, among others.

In 2012, he was credited for returning Bleum to top-line annual revenue growth of 31 percent after three years of stagnation amid a complete turnover in the company’s global sales and marketing department. Considering his accomplishments, Bleum honored him for reinvigorating revenue growth while improving product quality and customer satisfaction.

Prior to joining Bleum, Gibson was chief information officer for BridgeStreet Worldwide, a global provider of furnished residences, where he was responsible for all aspects of the company’s information systems and revenue management. During his tenure, he established successful strategies for generating revenue, improving business reporting, and leveraging technology for more than four hundred properties representing more than 4,000 rooms globally.

He developed a technology strategy that collapsed six transactional systems and improved the supply chain that significantly reduced costs while boosting business information and e-commerce revenue. By improving business intelligence, Gibson was able to implement revenue management services that reduced operating expenses.

From 2005 to 2009, Gibson served Wyndham Worldwide as chief technology officer, overseeing a 500-member organization, and deploying systems to elevate the team’s reputation within the organization. He was responsible for all aspects of Wyndham Hotel Group’s information technology organization including application development, technology operations and sellable technology for twelve brands with 7,000 franchised and managed hotels worldwide.

Gibson’s philosophy of treating information technology as a business producing sellable services proved profitable at Wyndham, generating $10 million in new annualized EBIT contributions.

Prior to Wyndham, Gibson successfully retooled the information technology and e-commerce operations for IBM and Alamo Rent-A-Car, then in Chapter 11 bankruptcy reorganization. He consolidated and improved IBM’s worldwide e-commerce operations and support organization to increase Web sales and gain competitive advantage. He went on to manage Alamo’s local market information technology organization, aligning technology with business strategy and transforming the group into a recognized company asset within one year. By automating back-office functions, Gibson reduced corporate overhead by 30 percent in six months.

Gibson spent the first 14 years of his career with the U.S. Navy, serving as a commander responsible for directing large research and development and technology organizations. He spearheaded innovative technology programs including the Tomahawk cruise missile and unmanned aerial vehicles systems. He also was instrumental in developing the Navy’s overall surface land attack weapon system strategy.

Gibson is an engineer by trade, but his ability to successfully mobilize large, multifaceted organizations and diverse teams stems back to his education. He is a graduate of High Point University, High Point, N.C., where he received a bachelor’s degree in human relations.
He currently serves Fortune 500 companies as a consultant, helping to improve information technology and business effectiveness, cloud strategies and data analytics.