Matthew Gardiner

Experienced technical product marketing & management executive in particular with enterprise/B2B focused IT security products & cloud services. Significant experience in multiple security markets, including security monitoring/SIEM/SOAR, email & web security, security awareness training, SOC management, incident detection & response, identity & access management, cloud/SaaS-based solutions, & cloud-based security controls. Directed product marketing for multiple leading, often disruptive products and categories, including Web access management (SiteMinder), one of the first identity federation/SAML products on the market (Federation Manager), as well as for an innovative enterprise security monitoring product (RSA Security Analytics/NetWitness).

Specialties: Success across the full spectrum of marketing, including lead generation programs, events, industry analyst & industry association relations, sales enablement, webinars, digital advertising, PR/spokesperson, campaigns, content marketing/blogging, security strategy/evangelism, product strategy, community management, sales collateral, technical white papers & presentations at independent industry events & shows.

Also led involvement in three industry consortium, the Cloud Security Alliance, Kantara Initiative, and the Liberty Alliance. Was deeply involved in the formation and launch of the Kantara Initiative.