When the DLP market first emerged 20 years ago, the goal was to protect confidential information in on-premises databases, file servers, application servers, other data repositories, and endpoints. Today millions of sensitive documents, files, and other data are being exfiltrated in violation of corporate data policies every day because DLP is completely ineffective in the era of cloud-first applications and Zero Trust security. These data breaches result in stolen IP, damaged brands, and significant financial penalties. Let’s face it, DLP in its current form is nothing more than a compliance checkbox. Cyberhaven is transforming the DLP market and helping organizations secure all of the high-value data they must protect in order to compete and thrive in the digital economy. It’s a big hairy problem, and we are up to the challenge.