Rob Ellis has more than 15 years of experience leading sales, business development and marketing at SaaS startup companies. At Reciprocity, Rob is responsible for overall revenue growth. One of the company’s first employees, Rob was instrumental in scaling the business from zero – signing up Reciprocity’s first 40 clients, and building the sales and marketing organizations. A startup veteran, Rob has founded companies, and worked in venture-backed startups in a variety of roles including Director of Product at Veetle Inc.; Founder and VP, Product at NotchUp; and Director, Business Operations and Strategic Planning at Peerflix. Rob graduated from Cornell University with a BA in Genetics.