September 1, 2022

Win with BIMI: Email Security Moves that Score Brand Goals

Web Briefing

Email continues to be the most popular channel that brands use to communicate with their customers. Protecting email integrity and enhancing security is critical for organizations that rely on email channels to connect and engage with the world around them.

The adoption of BIMI (Brand Indicators for Message Identification) is essential as it does exactly this. BIMI promotes the implementation of higher security standards with DMARC and helps protect brand integrity while building consumer confidence and trust.

Expert Panelists

Brian Shea

Chief Information Officer
MedOne Hospital Physicians

Kevin Hopkinson

Manager of Email Operations ZoomInfo

Marc Sirkin

EVP of Product & Technology
Third Door

Chris Thomas

Senior IT Architect
Veritas Software

Red Sift & Entrust

Featured Speakers

Chris Bailey

VP of Trust Services

Brian Westnedge

Sr. Director, Global Channels
Red Sift


Defend your brand and win with BIMI

We have experts from both IT & Marketing share their experience implementing DMARC & VMCs and their success stories. Learn how you can collaborate with different stakeholders in your organization, overcome challenges with our support and improve your email security posture. We also talk about BIMI standards and the steps you can take today to prevent business email compromise and ensure enhanced brand visibility.


Day of Agenda

Times for this Event are in Central Time (CDT/CST). The Web Briefing will be open from 10:00 AM to 11:00 AM Thursday, September 1st.

Welcome & Introductions

10:00 AM - 10:05 AM

Problem Overview

10:05 AM - 10:15 AM

Protecting email integrity and enhancing security is critical for organizations that rely on email channels to connect and engage with the world around them. Email continues to be the most popular and relied upon way that brands communicate with their customers. That’s why it’s also popular with bad actors who impersonate brands to steal personal information from unwitting consumers who are tricked by their look-a-like schemes. There is a growing need to focus on enhancing the security of the email ecosystem as more and more organizations rely on email channels to connect, communicate, and engage with their customers.

Expert Panel Discussion

10:15 AM - 10:40 AM

Marc Sirkin, EVP of Product & Technology, Third Door Media’s –
Marc serves as Third Door Media’s EVP of Product & Technology. He is a twenty+ year digital marketer with a proven track record of revenue & digital fundraising growth. He’s led high-growth change at a wide range of organizations, helping companies ranging from startups to large enterprises.

Kevin Hopkinson, Manager of Email Operations at ZoomInfo –
Kevin is the Manager of Email Operations at ZoomInfo.  He has more than 14 years of delivery experience and specializes in email sending and correcting email deliverability related issues.  Prior to ZoomInfo, Kevin spent much of his career working in support of various issue advocacy groups and has helped secure more than ten million dollars in online donations for clients via email click through traffic.

Chris Thomas, Senior IT Architect at Veritas Software
Chris is a Senior IT Architect with a focus on the collaboration space. He is continually looking at the industry, and what new technologies and trends are emerging. Collaboration and Identity Security is at the forefront of any new solutions he reviews. He drives change at the enterprise level with a focus on the end user experience.

Brian Shea | Moderator, CIO at MedOne Hospital Physicians  –

Brian brings 28+ years of IT related experience to the table, focusing primarily on IT strategy, architecture & operations, compliance & cyber securities. His previous positions include Chief Information Officer (CIO) & Practice Director – Technical Services for Revolution Group, Chief Information Officer (CIO) and Chief Compliance Officer (CCO) for MBX Medical Billing Experts, LLC., AVP of IT Operations and Infrastructure for M/I Homes, Chief Technology Officer (CTO) and Chief Information Security Officer (CISO) of Riverside Radiology and Interventional Associates and Chief Technology Officer (CTO) of Nationwide Children’s Hospital.


10:40 AM - 10:50 AM

Brian Westnedge, Sr. Director Channels at Red Sift –
Brian leads alliances for Red Sift, an integrated cloud email and brand protection platform that automates BIMI and DMARC processes, making it easy to identify and stop business email compromise, and securing domains from impersonation to prevent attacks. He has worked in the DMARC space since its inception, has 20 years of experience in email deliverability, security and authentication, and can be found on Twitter @bwestnedge commenting on email, security and other topics.

Chris Bailey, VP of Trust Services, Entrust –
Chris Bailey is the Vice President of Trust Services for Entrust’s certification authority – an industry pioneer and global leader in identity-based digital information security. He is a co-creator of Extended Validation and Domain Validated Certificates used in TLS/SSL connections. Having served in the industry since 1998, Bailey is a current and founding member of industry standard groups the CA/B Forum and the CA Security Council where he continues to actively promote industry best practices and education.

Q&A with the Experts

10:50 AM - 11:00 AM


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