A Guide to Help You Get Approval for a
Data Connectors Cybersecurity Conference.

As a busy senior cybersecurity executive, it’s tough to take a day out of the office.  Here’s how to share with your manager the value of attending the next cybersecurity conference.

Dear [Decision Maker Name],

The <city name> Cybersecurity Conference is a local gathering of executives in our area to discuss the latest trends and best practices in the industry. More than ever, cybersecurity is a team sport. I am requesting approval to attend, as I believe it will further develop my skills, build my knowledge of new security innovations, and uncover new best practices.

Expansive Agenda. The 1 ½ day agenda covers a range of topics from cloud security to endpoint protection, and ransomware to risk management.  Presentations by industry luminaries, as well as government agencies like the FBI, Secret Service and DHS also contribute materials that are presented in panels and talks.  

Reviewing Innovative Solutions. Global SMEs and local representatives from over 25 solutions providers will be on hand at the Conference. As an attendee, I have full access to the Solutions Showcase, where I can see demonstrations and ascertain the value of their offerings to our firm. 

If I attend, I’ll be able to participate in over 10 hours of educational sessions. These also qualify for CPE credits. Connecting with local cybersecurity professionals will also afford me the opportunity to raise our company profile, and potentially recruit candidates for future positions. 

How we’ll benefit. I believe the insights learned by attending the <City Name> can help avert costly cybersecurity incidents. According to IBM, the average cost of a data breach in 2021 was $4.24 million, a 10% rise from the 2020 findings.  When the <City Name> conference concludes, I will compile a short presentation covering key insights, useful vendor product information, networking discussions, and a proposal for implementing new ideas that will benefit our team.

Costs . I have obtained a complimentary pass to the conference, and as lunch and refreshments are provided, I anticipate only parking costs, in addition to my time away from my desk as a cost to the company.

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